The NEED factor - 87% of Internet users utilize search engines (SE) to find and research goods and services. Search engines are a dominating force on the Internet, with millions of people going online to search on topics of their interest, every single day. In fact, at an industry conference it was revealed that in July of 2008 alone, 20 billion searches were conducted online.

And people aren't just looking for information. Experts say that roughly 45 percent of all online purchases originate from search engines. So it is even more crucial now then ever before, that your site features at the top in searches for keywords that describe your business.

The TIME factor - After initiating Search Engine Optimization (SEO) work, results can start appearing after 3-4 months of basic ground work.

The COST factor - Cost factor is entirely based on the category of the website, the products or services concerned as also the objective of the website. There are no fixed charges though cost estimates are provided only after basic analysis of the Client requirements.

Web site Promotion Myths

Myth 1: Effective Search Engine Optimization can be done in-house.
The sheer complexity and online competition for rankings makes this extremely difficult for most companies. 73% of corporate accounts don't understand the basic fundamentals of SEO, such as how to properly use the keywords, how to submit to SE and how to program the page such that it is Search Engine-friendly.

Most fail to understand the daunting complexities required to generate good page rankings. Nor do they have the capacity to stay abreast of the shifting submissions and ranking criteria standards, which are modified monthly by top tier search engines.

Myth 2 : Buying an Off-the-shelf software would be enough.
It takes a tremendous amount of labour and time to identify keword sets, optimize the content for these keywords, and submit the pages, while obeying the rules of the road. Then there's the continual analysis of rankings and campaign tweaking that's required to maintain and drive the rankings. Many important Search Engines do not accept pages if they are submitted automatically by a software.

It is also been noted that many search engines blacklist domains coming through automated submission software.

Our Web promotion strategy

• Analysis of your website.
• Choosing of popular keywords and phrases.
• Choice of appropriate programming language and technology.
• Research and analysis of Industry standards as also critical analysis of some prominent websites in the same category.
• Manual Submission to important Search Engines.
• Regular updates and maintenance of keywords and phrases.
• Re-submissions whenever necessary.
• Constant Tracking of the site positions in important Search Engines.
• Prepare Reports w.r.t Search Engine positioning and Website Statistics

Top